OUR BRANDBOOK
The Aloft Brand Book is the visual and conceptual expression of our identity. It brings together the principles, values, and guidelines that define who we are, how we communicate, and how our brand should be presented at all points of contact.
This document was developed to ensure consistency, clarity, and coherence in the application of our brand, reflecting our positioning as a technical partner in the development and production of footwear.
WHAT YOU WILL FIND IN THIS BRANDBOOK
In this document, you can learn in detail about:
- The essence of the Aloft brand: mission, vision, and values;
- Visual identity: logo, colors, typography, and rules of use;
- Tone of voice and communication principles;
- Examples of brand application in different contexts.
These guidelines are essential to ensure consistent and aligned use of the brand, both internally and externally.
In this document, you can learn in detail about:
- The essence of the Aloft brand: mission, vision, and values;
- Visual identity: logo, colors, typography, and rules of use;
- Tone of voice and communication principles;
- Examples of brand application in different contexts.
These guidelines are essential to ensure consistent and aligned use of the brand, both internally and externally.
DOWNLOAD THE BRAND BOOK
Our Brand Book is available for download using the buttons below, in English or Portuguese.
We recommend consulting it whenever the Aloft brand is used in communication materials, presentations, digital or printed content.
Our Brand Book is available for download using the buttons below, in English or Portuguese.
We recommend consulting it whenever the Aloft brand is used in communication materials, presentations, digital or printed content.